D2L Survey Also Reveals Opportunities to Help Build on Common Ground

TORONTO, July 3, 2024 /PRNewswire/ – D2L, a global learning technology company, released new research today showing that while employers and employees equally recognize the critical need to offer and pursue skills development, continuous upskilling is not yet the norm for most employees.

New data collected by D2L and Morning Consult in early 2024 shows that employers and employees across the United States recognize the value of investing in learning and development for higher retention, productivity, and adaptation. However, employee uptake of learning and development offerings remains a challenge – and barriers like time, money and a lack of motivation can often impede their pursuit of new skills.

The results of the U.S. based survey of employers and employees show:

  • 82% of learning and development leadership rank talent acquisition and retention as the most concerning human resources challenge facing their organizations today.
  • 83% of employees recognize that ongoing skills development is important to their overall job performance, signaling a strong interest in continuous upskilling opportunities.
  • 41% of employees would look to their current employer first for building job- or industry-specific skills, while only 17% would look to a community college and only 14% would seek out a university for the same training.
  • The primary motivators for employees pursuing additional education or training are increased earning potential (64%) and career advancement opportunities (44%).


  • Only half of employees (51%) have completed any formal education or training outside work in the past five years.
  • Time constraints (42%) and a lack of motivation (35%) are the top-rated barriers for employees to pursuing additional training or education at their jobs.
  • Although 42% of employees prefer online education or training to in-person-only offerings, only 29% of organizations report using education technology to deliver training.

“What this data shows us is that there is a clear opportunity to help make a positive change when it comes to upskilling that could dramatically shift the way employees learn and grow while strengthening organizations,” says John Baker, Founder and CEO of D2L. “At D2L, we’ve seen firsthand how integrating technology can help enhance training delivery and help management address skills gaps and foster a culture of continuous improvement. Learning and development is no longer a nice to have but a necessity to help ensure the workforce is equipped to meet the evolving demands of the modern workplace.”

D2L’s report Invest, Upskill, Excel explores the data in-depth and offers strategic recommendations for learning and development leaders to help bridge the skills gap within their organizations and build a more engaged, productive and innovative workforce. The report’s recommendations include:

  1. Recognizing that your talent strategy is your business strategy. Continuous skills development is important not just for individual growth but also for organizational resilience and success. Learning and development opportunities should be not only relevant and engaging, but also directly aligned with business goals.
  2. Prioritizing strategic learning opportunities. Tailored, outcome-focused learning experiences can help ensure that employees receive training that is directly applicable to their job functions, enhancing their engagement and effectiveness, and ultimately creating a stronger, more resilient workplace.
  3. Leveraging metrics to track return on investment. Establishing a robust framework for tracking and analyzing the upskilling outcomes of training programs can significantly enhance their effectiveness and alignment with business goals.
  4. Integrating education technology to help enhance learning delivery and management. As organizations seek to meet the diverse needs of their workforce, leveraging technology can help enhance both the delivery and management of training initiatives.

Read the report Invest, Upskill, Excel in full here.

About D2L
D2L is transforming the way the world learn – helping learners of all ages achieve more than they dreamed possible. Working closely with clients all over the world, D2L is supporting millions of people learning online and in person. Our growing global workforce is dedicated to making the best learning products to leave the world better than they found it. Learn more about D2L for K-12, higher education and businesses at www.D2L.com.

© 2024 D2L Corporation.

The D2L family of companies includes D2L Inc., D2L Corporation, D2L Ltd, D2L Australia Pty Ltd, D2L Europe Ltd, D2L EU B.V., D2L Asia Pte Ltd,D2L Brasil Soluções de Tecnologia para Educação Ltda. and D2L Sistemas De Aprendizaje Innovadores, Sociedad De Responsabilidad Limitada De Capital Variable

All D2L marks are trademarks of D2L Corporation. Please visit D2L.com/trademarks for a list of D2L marks.

All D2L marks are trademarks of D2L Corporation. Please visit D2L.com/trademarks for a list of D2L marks. All other trademarks are the property of their respective owners.

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